GM Design recently uploaded a new video of the upcoming GMC Hummer EV pickup truck to its Instagram account. The beautifully-produced animation was created by GM’s Global Creative Visualization team, and starts by showing the Hummer EV pickup being charged up before a journey.
A man, presumably the owner, takes the electric supertruck out into the streets before leaving the city and heading into the countryside. Shots of the interior are followed by footage of the Hummer EV pickup being driven over rough tracks. The man stops the vehicle and gets out, after which we see the tailgate drop. The inner section of the tailgate drops further to a vertical position, showing off the multifunction MultiPro tailgate.
The Hummer EV pickup is now in an area with no light pollution, and under a clear night sky we see it under an incredible display of stars. The sun rises, and the all-electric truck is now parked on top of a hill. Three messages appear on screen in quick succession: All-Electric, Zero Emissions and Zero Limits. The video finally fades to black and the inspiring soundtrack is reduced to an echo. All we are left with is a final message: Hummer EV by GMC.
The first Hummer EV pickup to go on sale will be the range-topping 2022 model year Edition 1, priced to start at $112,595 and featuring the same color scheme (white body with black roof) as shown in the video. The Edition 1 features three electric motors with a combined power output of 1,000 horsepower. Although General Motors has not confirmed this, it is believed that 10,000 units were pre-ordered within ten minutes of the opportunity becoming available.
The Hummer EV pickup will be built at the GM Factory Zero facility, formerly known as the GM Detroit-Hamtramck plant. The Edition 1 is expected to arrive in the fall of 2021. It will be followed by the $99,995 EV3X (arriving in the fall of 2022), the $89,995 EV2X (arriving spring 2023) and finally the EV2 (arriving spring 2024).
The mechanically similar Hummer EV SUV is expected to be officially unveiled in February 2021, likely in an ad aired during Super Bowl LV. The first units are due to arrive in dealerships in 2022. While we wait for that to happen, check out the video for the pickup here:
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